Privacy Policy — 77 Games Pakistan Data Protection Guide

This Privacy Policy applies to all players who register or use the 77 games platform at 77games.link, including all subpages, mobile interfaces, and any other digital properties operated by 77 games. By creating an account or using our platform, you confirm that you have read and understood this policy.

77 games takes its responsibility as a data controller seriously. We understand that Pakistani players trust us not only with their PKR deposits but also with their personal information — their names, contact details, financial data, and gaming history. That trust is something we work to earn every day, and this policy is part of how we demonstrate our commitment to handling your data with care and honesty.

This policy should be read alongside the Terms and Conditions and the Responsible Gaming Policy, both of which contain additional provisions relevant to how your data is used on the 77 games platform.

The data 77 games collects falls into several categories. What we collect depends on how you interact with the platform — simply browsing the site generates less data than creating a verified account and making deposits.

77 games uses the data we collect for specific, legitimate purposes. We do not use your personal data in ways that go beyond what is reasonably necessary to operate the platform and meet our legal obligations. The main purposes for which we process your data are set out below.

• Account management: Creating and maintaining your 77 games account, processing login requests, and keeping your account information accurate and up to date.
• Transaction processing: Processing PKR deposits and withdrawals through your chosen payment methods (Easypaisa, JazzCash, NayaPay, SadaPay, IBFT, or Visa/Mastercard), verifying payments, and maintaining financial records.
• Identity verification (KYC): Confirming your identity and age in compliance with our licensing requirements and anti-money laundering obligations. This typically involves checking government-issued ID documents.
• Fraud prevention and security: Monitoring accounts for patterns consistent with fraudulent activity, money laundering, bonus abuse, or other violations of 77 games' Terms and Conditions.
• Responsible gaming: Identifying patterns that may indicate a player is experiencing gambling-related harm, and enabling the responsible gaming tools available on the 77 games platform.
• Customer support: Responding to queries, resolving complaints, and processing requests submitted through the 77 games support channels.
• Marketing communications: Sending promotional emails, SMS messages, or platform notifications about bonuses, new features, and events at 77 games — only where you have given explicit consent and have not subsequently opted out.
• What we will never do: Sell, rent, or share your personal data with unaffiliated third parties for their own marketing or commercial purposes.

77 games does not share your personal data with third parties except in the circumstances described in this section. Any third party that receives your data in connection with 77 games operations is required to handle it in accordance with applicable privacy standards and is prohibited from using it for purposes beyond the specific function they are engaged to perform.

77 games retains your personal data for as long as is necessary to fulfil the purposes described in this policy, or as required by our legal and regulatory obligations. We do not keep data for longer than necessary.

When the applicable retention period expires, 77 games deletes or anonymises the relevant data in a secure manner. Anonymised data — from which you can no longer be identified — may be retained for statistical purposes beyond these periods.

Protecting your personal and financial data is a technical and organisational priority at 77 games. The following security controls are in place across our platform and infrastructure.

• 256-bit SSL/TLS encryption on all data transmitted between player devices and 77 games servers.
• Encrypted storage of sensitive fields including identity document references, payment method identifiers, and authentication credentials.
• Role-based access control — 77 games staff can only access player data relevant to their specific job function. No blanket access to full player records is permitted.
• Automated monitoring for unusual account access patterns, including logins from unrecognised devices, geolocation changes, or unusual transaction patterns.
• Regular third-party security audits and penetration testing of the 77 games platform infrastructure.
• Two-factor authentication (2FA) available for all player accounts — strongly recommended for any player with a significant PKR balance.
• No 77 games employee will ever ask you to share your account password via any communication channel. If you receive such a request, report it to support immediately.

As a registered 77 games player, you have clear rights over your personal data. These rights can be exercised at any time by contacting the 77 games data team at the address provided in Section 13. We respond to all valid data rights requests within 30 calendar days.

77 games uses cookies and similar tracking technologies to operate the platform, remember your preferences, and analyse how the site is used. These are small files stored on your device. The categories of cookies used on 77 games are set out below, together with their purpose and typical lifespan.

Essential cookies are required for the 77 games platform to function — login sessions, security tokens, and PKR wallet state all depend on them and cannot be disabled. Functional, analytics, and marketing cookies can be managed through the cookie preference centre accessible from the footer of any page on 77 games.

You can also control cookies through your browser settings. Be aware that disabling certain cookies may affect the performance or functionality of the 77 games platform on your device.

The 77 games platform is strictly for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. Registration requires confirmation of age, and identity verification is used to confirm this where required.

If 77 games discovers that an account has been created by a person under 18, that account will be closed immediately, all funds will be returned to the registered payment method (subject to verification of the ownership), and all associated data will be deleted except where retention is required by law.

Every instance of personal data processing at 77 games is grounded in one of the following legal bases. We do not process personal data without a clear and specific justification.

• Contract performance: Processing necessary to provide your 77 games account services, including transaction processing, account management, and game delivery.
• Legal obligation: Processing required by our gaming licence, anti-money laundering laws, and other applicable regulatory requirements — including KYC identity verification and financial record retention.
• Legitimate interests: Processing for fraud prevention, security monitoring, and platform performance optimisation, balanced against your rights and privacy interests.
• Consent: Processing for direct marketing communications and non-essential cookies, where you have given explicit consent that can be withdrawn at any time without detriment to your 77 games account.

Some of the third parties that 77 games works with — particularly technology infrastructure providers and game software suppliers — may be based outside Pakistan. Where personal data is transferred to a provider in another jurisdiction, 77 games ensures that appropriate safeguards are in place to maintain an equivalent level of protection to that described in this policy.

These safeguards include contractual data processing agreements that bind the receiving party to data protection standards consistent with those described in this Privacy Policy. 77 games does not transfer personal data to jurisdictions that do not provide adequate data protection frameworks without ensuring such contractual safeguards are in place.

77 games may update this Privacy Policy from time to time to reflect changes in our data practices, platform features, or applicable law. When material changes are made, registered players will be notified by email and/or through a prominent notice on the 77 games platform prior to the changes taking effect.

The "Last Updated" date at the top of this policy reflects the most recent revision. We encourage you to review the policy periodically. Continued use of 77 games after the effective date of any updated policy constitutes your acknowledgment of the revised terms.

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or want to make a complaint about how 77 games has handled your personal information, please get in touch with us through one of the channels below. We take all privacy queries seriously and aim to respond within 5 business days — and always within the 30-day legal maximum.